Published in Global Accountant, 22 August 2017
Read article here
Published in Global Accountant, 22 August 2017
Read article here
A few people have asked me how to go about establishing themselves as recognized thought leaders in their respective fields. I make no particular claims to expertise in this regard, but it is something I have thought about consciously while trying to do the same thing for myself, which means that even if I’m not an expert, I can give advice based on my experience.
Lots of people have written on this topic generally, and some have done a very good job of it. Therefore, for me to add value and not just repeat what has already been said, my advice needs to be concrete and specific. And that in turn means this article will be rather long; my apologies for that, but there is a lot of ground to cover, and I expect it will be more useful as a single guide than a series of posts. Let me know if you find it useful.
0. Define your brand
Ultimately, all of this is about building a personal brand: a reputation for which you would like to become known. The most important advice I can give – far more important than any specific instruction below, is to be in control of your brand. A great way to understand this is to look at the world of celebrities; it is very easy to distinguish between celebrities who are in control of their brands (e.g. Beyoncé or Madonna), and who has relinquished control of their brand to a media industry whose priority is making money, more often than not at the expense of the celebrities themselves (e.g. Britney Spears or until recently, Justin Bieber). But you don’t have to be a celebrity to make this kind of decision; you can control your brand, or let it control you.
Be clear and specific about what your personal brand is about. Becoming an expert takes time and energy, and most of us will have less than 3-4 hours a week to invest in it, so it’s critical to make that time count. The best way to do this is to tightly manage the subject areas you choose to build expertise in. That’s not to say the focus can’t change; given the pace of innovation in just about everything these days, such change should be expected if not outright required. But plan for it, be conscious of it, and make sure both your research and your writing stays on topic.
1. Set up a business email account
2. Make sure your LinkedIn profile reflects your brand
3. Set up a Twitter profile for your brand
4. Become current on your chosen area of expertise
5. Build a visible point of view
6. Make your point of view more accessible
7. Engage with the media industry
So, there it is. How to become an expert in one overlong article. Let me know if it helps, or if there is anything you want more details on. Most of the guidance revolves around being clear about the reputation you want to create, and taking care both your content and your investment of time and energy are efficiently dedicated to that goal. This requires a certain level of focus, which is sometimes energizing but other times exhausting. My final piece of advice is to reserve for yourself a forum in which you don’t have to worry about being on brand. Someplace where you can rant about politics, indulge in paroxysms of joy over your favorite singer/actor/athlete, or post videos of unspeakably cute pets. Make sure you have a space where you can safely be off brand. There will be days when you need it.
In 2015, I had the opportunity to address the G20 at their SME Finance Forum. I spoke on the potential of machine learning to accelerate financial inclusion. It was an impressive group of speakers, and being invited to take part was a huge honor.
While constructing this website I came across a short video summary of the session. Boiling 2 full days down to a 3 minute video wasn’t easy, but the videographers nevertheless managed to capture a number of the key points that came out of the gathering.
FYI, you can see a couple brief snippets from my talk starting at about 1:50
Most of my articles, in fact most of my ideas in general, come from something I read that keeps pinging my consciousness for several days after first reading it, and today’s article is no exception. The article in this case is entitled “What Does Effective Human Touch Look Like in Kenya’s Digital Age?”; it’s written by Alexis Beggs Olsen and gives the account of the work she did in Kenya for her fellowship at the Center for Financial Inclusion.
The research Alexis and her colleagues are doing focuses on the critical role that human interaction still plays in financial services, even when the products have purely digital distribution channels. Her insights are relevant, directly applicable for mature economies as well as developing ones, and resonate well from the two years I spent working in Kenya myself, and I heartily recommend giving it a read here.
But what really kept nagging me was the opening sentence of the second paragraph:
But what about financial inclusion, where digital interfaces aren’t a luxury, but rather a model that drives financial inclusion, particularly in sub-Saharan Africa?
Alexis is focusing on how to make financial services more available, more effecting, and easier to use to people who have traditionally had very little access to them, but there is something in this question that penetrates well beyond the domain of financial inclusion: it highlights a pattern of bias, an underlying assumption that in many cases just isn’t true. Namely, that despite the origins of smartphones as a tool marketed to the affluent, the educated, and the wired, mobile devices have also become a lifeline to people living in poverty, providing access not only to capital, but education, news, government services, even accurate and timely weather forecasts.
This bias extends well beyond the marketing world of personas, customer journeys, and segmentation maps. A couple years ago, when Syrian refugees started arriving in droves at what became known as the Calais Jungle, I recall the howls of outrage when photos were shown of refugees sitting in the dirt, chatting on smartphones with their families back home. “They aren’t really poor, they still have mobile phones!”, many people asked, completely oblivious to the fact that in the modern edition of Maslow’s hierarchy of needs, most people would rate digital access at nearly the same level as food, clothing, and shelter. And as the experience of the Calais Jungle shows, if anything this skew is probably stronger in the poor than it is in the rich.
It is easy to understand why we acquired this bias. The smartphone, and the iPhone in particular, got its start as a high-end, high-margin device marketed very clearly and explicitly to affluent, well-educated, digitally savvy consumers living primarily in mature economies. And ten years since the advent of the iPhone, the latest and most capable mobile device is still the sine qua non of conspicuous consumption to many people, myself included.
Most of us realize, on an intellectual level at least, that things have moved on quite a bit since then; marketers and NGO’s alike know that digital channels are the best way of reaching the widest number of people. But subconsciously this bias still operates, and shows up in all sorts of unanticipated ways in how we design and deliver solutions to problems, both commercial and societal. Unless we can root out and challenge this unwritten assumption, it doesn’t matter whether our goal is to help people or make money: we will be missing out on an opportunity to make a difference.
#financialinclusion #mobiledevices #segmentation #customerjourney
Yesterday, Apple announced that one of the features to be included in iOS 11 was the ability to use their iMessage protocol to send money.
Author Daniel Priestley commented about this on his Facebook page; here is an excerpt:
Facebook, Apple, Amazon and Google will issue the money of the 21st century. The Apple Dollar will float against the Amazon Coin the same way the USD exchanges to the GBP. As the world becomes less and less about geography, currency will be issued by the tech giants rather than countries.
It’s a provocative statement, and I’m not sure I am as willing to go so far as Priestly does; Apple is not actually issuing its own currency. Yet Bitcoin, Ether, Ripple, and their like are indeed currencies, existing apart from any sovereign fiat currency, so perhaps in some ways Priestley’s vision is not that far off the mark. But something about the way that Priestley presented this as a 21st century phenomenon got me thinking about historical context, and the more I think about it, the more I am coming to realize that like many recent tech revolutions, cryptocurrency is in many ways not so much something new as a technology-enabled return to something quite old. In this case, that old something is private money.
Most people living on the planet today take for granted the idea that currency is something issued exclusively by sovereign governments, but this has not always been the case. In fact, paper currency for most of its history was issued far more regularly by private banks than by sovereign governments. That is why they are still called banknotes. Some governments did experiment with issuing their own banknotes, Napoleon, for instance. But since its inception in Song Dynasty China in the 11th century, paper currency was mostly issued by banks.
For most of the intervening years, only a few well-established and respected banks issued notes for public circulation. But in 19th century America, the issuance of banknotes exploded. During the height of what is now called the Free Banking Era, almost anyone could issue currency, and many did. Not just banks, but retailers, restaurants, even individuals. There were literally thousands of different currencies in active trade. Nominally, a dollar was a dollar regardless of who issued the note, but in reality the value of each private currency depended wholly on the fortunes of the issuer. If the issuer went bankrupt, as many did, their currency became worthless. So being a savvy trader in the free banking era meant keeping careful track of the current and projected future value of the currency you held or the currency you traded in.
Eventually, too many people got burned and the government felt compelled to intervene; the result was the set of federal reserve notes we still recognize today as legal tender. The rest of the world followed suit, and by the start of World War I, almost all currency in circulation was government issued (though some private money survives to this day: the currencies of both Scotland and Hong Kong, for instance, are still issued by banks rather than by the government).
The result of this change was that people no longer had to worry about the provenance of their money. It’s purchasing power might be subject to inflationary pressure, and its value might ebb and flow when compared to the currency of other countries, but you no longer had to worry about whether one dollar was as good as the next.
With the rise of bitcoin, ether, ripple, and other altcoins and cryptocurrencies, the one-century or so historical aberration during which we could take the provenance of our money for granted has come to an end. As traders, bankers, and consultants, we once again need to think not only about the most suitable financial product for a given use case, but also the most suitable store of value. It is in many ways similar to the profusion of fake news. For a brief period in history, we were able to take the provenance of our news for granted, but recent events have caused us to revert to the historical norm of needing to examine the provenance of our news critically.
Why does all this matter, and what lessons can we who work with blockchain, cryptocurrency, or indeed journalism, consider as we plan our future? The Free Banking Era came to an end because it presented enormous opportunities for both arbitrage and fraud, and because those opportunities were enthusiastically exploited by the speculators and criminals of the day. By studying this history carefully, those of us who believe in the transformational benefits that cryptocurrencies and distributed ledgers may be able to mitigate the worst of these excesses, and perhaps avoid the loss of innovation that would inevitably follow from a massive government intervention similar to the one that brought the Free Banking Era to an end. At the very least, if we are able to avoid at least some of the mistakes of the past, we may earn for ourselves the opportunity to make entirely new mistakes. Surely that is worth something.
There was an announcement recently that, while it doesn’t have world-spanning impact on its own, may herald what will be a global change in how physical locations addressed in the world: Cote d’Ivoire announced that it would be adopting what3words as its official postal address scheme, making it the second country to do so (Mongolia was the first).
what3words is a physical addressing scheme that divides the globe into tiles of three square meters and assigns a unique 3-word address to each. The words are regular English words; homophones and offensive terms are filtered out, and there is a 40,000 word master list from which the 57 trillion tiles that make up the earth’s surface (ocean areas included). Essentially what3words has assigned a set of mnemonics to numerical GPS coordinates, much in the same way as DNS assigns mnemonic domain names to numeric IP addresses.
To understand the amazing potential of what this can accomplish, let’s look at the first national adopter of what3words, the Mongolian postal service. Much of Mongolia is open steppe, an endless horizon of rolling grassland for which words cannot convey the sense of immensity, and much of the population still lives out on the steppe — I had the privilege of visiting in 2006; the vista cannot possibly be captured on film and will remain with me for the rest of my life. Getting from one place to the next is not difficult, either by vehicle or, more traditionally, on horseback; so much so that the network of roads that developed in many countries over the prior two centuries was neither required nor particularly desired. Imagine the challenge, then, of trying to send a parcel to someone living on the steppe. But with a what3words address, everyone living on the steppe is now easily locatable, allowing them to communicate by post, participate in e-commerce, and start businesses that, prior to this innovation, would have been logistically impossible for them to operate from their homes.what3words started up in 2013, and a number of travel concerns and NGO’s have adopted their addresses, but, it was the Mongolian announcement last year that first made me aware of them, and I have been watching them since. The potential of this solution is enormous, for global logistics, for financial inclusion, and even for more diverse and trivial use cases like finding friends and family at large music festivals, theme parks, or sporting events. Most startups fail though, and while the Mongolian use case was a key success (and an obvious win given Mongolia’s unique geographical challenges), to me one of the key indicators that what3names might actually succeed was adoption by a second, preferably African, country. If the Cote d’Ivoire adoption succeeds, as I believe it is likely to, I could see any number of African countries with similar challenges (e.g. entire villages with no postal address) adopting it in rapid succession.
If this takes off, the impact cannot be overstated. Everything else we are trying to accomplish in fighting poverty and improving the human condition – financial inclusion, educational access, universal broadband, targeted humanitarian aid — will become that much easier.
Oh, and if you ever find yourself in the vicinity of belong.enjoyable.delay, do feel free to drop by for a cup of coffee and a chat.
The CNN article on Cote d’Ivoire that appeared today:
You can visit the what3words site itself and find your own three word address at:
The mobile app (free) is available on from the Apple App Store and Google Play:
A great deal is being written lately about blockchain and while only a few of the world’s current 10,000+ blockchain-based start-ups are likely to succeed, hype exists for a reason, and the core truth remains that distributed ledger technology has the potential, and probably the destiny, to completely transform how the world records and shares business transactions. Most cited use cases for blockchain come from the financial services industry, but blockchain is beginning to be taken seriously by other sectors as well, such as energy, manufacturing, and especially health care.
We could brainstorm some good use cases where the application of blockchain would yield transformational results in socially oriented Key Performance Indicators (KPIs) however by approaching these challenges in a more structured way, and starting with the more abstract changes that distributed ledgers bring, we can think more systemically; this will improve our ability to use blockchain to creatively and effectively address larger universe of problems.
Systemic Transformations From Blockchain Adoption
When multiple parties in a business network share a single ledger of transactions, the amount of time spent establishing and verifying the details of any transaction can be significantly reduced. In a social context, this would allow charities and NGO’s to deliver goods and services with much greater efficiency.
Getting assistance to the right recipient is one of the biggest challenges of any social enterprise; this can be as true in mature economies as it is in the developing world. A framework for identity management that was flexible enough to work across different countries, processes, and technologies would not only reduce misdirected aid, it would significantly reduce the percentage of budget a charity or NGO would need to spend on compliance.
From blood donations to organ transplants to diamonds to industrial waste, the ability of a social enterprise to accurately identify the source and chain of custody of key material goods is critical. Blockchain by its very nature provides an immutable chain of provenance. By immutable we mean that once a transaction is recorded it cannot be deleted or denied – its record is unchangeable.
By some estimates, as little as 40% of the world’s material aid reaches its intended destination. In some parts of the world, the percentage of monetary aid reaching its final destination is far lower than this. Through the application of the consensus, identity, and provenance capabilities that are native to distributed ledger technology, social enterprises can envision a new operating model. Not only one in which its ability to operate with transparency and efficiency is transformed, but one in which that transparency and efficiency are directly visible in real time to its managers, regulators, donors, and above all, its beneficiaries.
Real-world Use Cases
With a solid understanding of these systemic transformations, it becomes a fairly straightforward exercise to envision very concrete, KPI-driven business cases for a wide variety of social goals. Some quick examples:
In addition to these direct examples, social enterprises would also stand to benefit from adopting some of the core financial services use cases for blockchain:
A distributed ledger, by its very definition, must exist across a network of enterprises and individuals for any of these benefits to be realized which requires that those enterprises and individuals agree on a common standard or protocol for sharing data and modelling transactions. In most cases, the organizational challenges of agreeing such a protocol within a business network will dwarf the technological challenges of implementing that protocol on blockchain. As a result the social enterprises who will be the most likely to succeed with blockchain will be the ones who:
Note: This article first appeared as a blog post from Russam GMS, an an excellent interim executive sourcing firm. I would highly recommend following their Insights section, which features updates from some very interesting senior business leaders. You can link to their insights page at: https://russam-gms.co.uk/insights